McDonald’s has announced that they will be launching new Quarter Pounders mid-June, 2013.
The question of the hour is: Why are three new Quarter Pounders being added to their Food Menu?
Answer: I don’t know, but I’m about to speculate why.
My initial thought is that McDonald’s just wants to be more like Burger King, by revamping their Quarter Pounders. Burger King is known for targeting their male 18-30 demographic with their meatier burger patties. That is because their Ads suggest that manly men need thicker burgers.
What do you think?
Quarter Pounders Get Three Updated Tastes
Here are the Quarter Pounders that McDonald’s is rolling out with:
- Option #1 comes with Bacon and Cheddar
- Option #2 comes with Lettuce, Tomato, and Onion
- Option #3 comes with a special Habanero Ranch Sauce
All three variations of the Quarter Pounders will feature the new Whole Wheat Bun (8g to be exact) and thicker Apple Wood Bacon, if requested.
It appears that McDonald’s is attempting to put a more healthier spin on their new Quarter Pounders in an attempt to look better to consumers.
Will New Quarter Pounders Translate into More Business?
The jury is still out on whether this re-launch of the mighty Quarter Pounders will steal back the burger market from “the Burger King.”
Parents typically pick McDonald’s Menu over Burger King because of the wildly successful Happy Meals. Burger King knows this and targets single males without kids to enjoy their flame-broiled burgers.
Employees of both burger joints will attest to the occasional comedian that will come to the drive-thru and order the competitor’s trademarked sandwich. If you don’t know what I’m talking about, watch the Whopper/Big Mac Prank video:
Please note: This new Quarter Pounder Promotion will not affect me personally, as I prefer Five Guys Burgers just because of the taste (but that’s just my opinion).